top of page

Who are we?
We are industry leading hospitality professionals, equipped to take on everything our unique industry can throw at us.

Our Expertise
Our Philosophy
Hospitality is not a 'one size fits all' type of industry when it comes to advice, and often other types of advisors don't understand the everyday complex challenges of owning and running these types of businesses. We go even further by spending time directly in your business to better understand your requirements to give you the best outcomes.
We are both specialists and generalists, giving you the best possible outcomes for your requirements.
We can advise on areas such as:
-
Strategic Planning & Governance
-
Customer Growth & Retention
-
Project Advice
-
Business Transformation & Mentoring
-
Human Resources, Culture & Leadership Development
-
Policy
Our Experience
Our Commitment to Results
Our commitment to our clients is unparalleled. We let our reputation speak for itself.
Our experience comes from the years on the restaurant floor, in the bar, in the kitchen, behind the coffee machine, in the office & in the boardroom. We really do cover it all.
Our Experts
James Pomeroy Dip.Bus., MInstD., APHRNZ., MRCSA..
Chief Executive Officer & Principal Advisor
With close to 15 years hospitality experience within high functioning leadership and governance roles, James is equipped to advise & manage any organisation with comprehensive advice to ensure long term success.
He also leads our H.R. team with both end to end permanent recruitment & temporary recruitment.
Outside the office, James holds a number of governance roles within hospitality, Arts, youth development and government. He is an active member of Human Resources New Zealand, Recruitment, Staffing & Consulting Association of AU&NZ, Restaurant Association and the New Zealand Institute of Directors.
Phone: (+64) 027 2211993


Sarah Van Der Sluys
Senior Advisor
The epitome of a hospitality professional, Sarah has worked across the globe in roles in private manor houses, Michelin Star restaurants as well as highly successful cafes and bars. Her local & international experiences across People & Culture, training and best practice will enable you to set key processes with confidence in their impact.
Sarah also owns a successful equestrian training & services business, VDS Equestrian. Conveniently, she is also married to a multi award winning chef!
Phil Busch
Chief Information Officer & Advisor
Phil is a specialist in his field, having led organstiaional success with I.T. in both the Private & Public sectors. Understanding the importance of keeping critical data and sensitive information safe, he has set up a variety of systems to ensure yours, and our, data is never compromised.

Ahdiyeh Mahdavi BDes., BCom (Advt.Mgmt)., MBA (Marketing)
Marketing Manager
A creative at heart with a strategist’s mind, Ahdiyeh has spent over 10 years crafting campaigns, curating events, and connecting brands with people across borders. From large-scale festivals to community-focused projects, her work blends cultural insight with a clear purpose.
​
Now based in Christchurch, she is a PhD candidate in Marketing. Her research focuses on Hospitality and tourism, particularly examining identity in tourism and the culture of hospitality in New Zealand.
Outside of work, she’s often chasing new ideas, hidden travel gems, or trying new restaurants and cafes.
Jennie White
Administrator & Executive Assistant
Having an extensive career traversing Legal Secretary, P.A., E.A. and Company Administrator roles, Jennie brings her broad experience to the Pomeroy Group team. She also provides administration to our Advisory Board.

bottom of page